I don’t know what final Ryder Cup attendance figures are, but at least a quarter of a million people were estimated to have visited Medinah over the last weekend.
In the Merchandise Tent, I think we saw them all. The shot below shows the “Friday Frenzy” with 45,000 square-foot space packed like a sardine can.
In contrast, take a look at Sunday afternoon… empty shelves and few customers. But no complaints here.
My point is, you never want to underestimate the power of emotion. Fierce competition leads almost always to explosive sales numbers, and the Ryder Cup is one of golf’s most emotional, most competitive events. Why? Pride.
So we have to give credit to Jose Maria Olazabel and the European Team for that incredible Sunday performance. One for the record books… and that includes sales records, too.
If you’ve never experienced a Ryder Cup, you owe it to yourself… the best event in GOLF!!
I’ll see you in the Merchandise Tent,